Yesterday I put 100 Professional Letters in the mail. I call them Professional, because well, they certainly look it compared to the handwritten yellow letters I wrote with my first campaign!
I printed them, using Mail Merge, signed them in blue ink, and then hand-addressed the envelopes – the same as with the yellow letters. This time I included a return address, so that I can track down those with the wrong address.
Here’s the letter I came up with:
I hope I’m getting close to what I was shooting for: personal, but professional, and not gimmicky. It took me a total of about 2 1/2 hours to prep these letters, and that includes about 2 hours of yelling at Mail Merge – hopefully it’ll be a lot less if I do it again. It took me 10 hours to prep the handwritten yellow letters. That’s a huge difference! I’m hoping the response rate will be similar to the yellow letters – I would love to have a reason to stop handwriting letters.
If you have anything to add, I’d love to hear it!